Principal Duties and Responsibilities

• Responsible for all digital marketing campaigns, including generating leads, conversion metrics, digital research and actively engaging with the business to optimize the performance of our digital strategies.
• Develop and implement digital marketing strategies for all business verticals and product lines, with a core focus on vacation rentals and member engagement.
• Own the vacation rental digital journey understanding critical conversion and churn points to optimize the consumer experience and grow Rental business
• Create visual and messaging concepts for marketing campaigns across multiple platforms and tactics (email, landing pages, sms text, travel stores, etc.)
• Manage execution of the digital customer journey for Club members
• Manage the digital marketing calendar for the company
• Manage digital vendor relationships in partnership with Brand team
• Track digital marketing performance against KPIs and recommend strategies to improve performance
• Create and update digital marketing reports
• Identify trends and insights to optimize marketing tactics, messaging, and performance
• Collaborate with business unit leaders and teams
• Provide thought leadership and influence digital strategy within the organization based on proven best practices, trends worth exploring, and innovative technologies
• Assist the Senior Leadership Team in a wide array of other tasks related to digital marketing, digital experience design, and company growth, as required
• Both lead and participate in brainstorming and creative collaboration sessions pushing the team to create and elevate ideas
• Maintain positive relationships and collaborative work environment with the team and across the organization.

Job Requirements

Education, Essential Training / Certifications and Experience:

• Bachelor’s degree in marketing, graphic design, or a related field
• 5-7 years of experience digital marketing

Skills, Knowledge and Abilities:  

• Hospitality or Agency experience highly desired
• Windows OS
• Driven and a self-starter with a high-level of strategic / critical thinking skills complimented by a creative mindset.
• Teamwork skills
• Strong interpersonal and verbal communications skills
• Time and project management skills, including the ability to work on multiple projects as an individual contributor.
• Understanding of Brand, Marketing, and Digital KPIs