Myrtle Beach, SC -- June 22, 2023 – Capital Vacations, the leading provider of management services, travel products, and curator of long-term vacation memberships for independent resorts, recently announced a new company purpose along with the brand refresh of VRI Resorts (VRI) and Trading Places International (TPI).

With the adoption of the new purpose, all associates will be united under a shared brand identity and clear company purpose: Travel. Gather. Smile. Repeat.

This new purpose will help guide our strategic decision-making and shape our corporate culture as we continue to grow and evolve. By focusing on our company’s purpose, promise, vision, and values, we’re providing our team with the tools to thrive.

— Jason Shroff, Capital Vacations CEO

About Capital Vacations®

Capital Vacations is reimagining the travel experience by connecting Independent Resorts with travelers through our technology platform and vacation products. We partner with over 200 Independent Resorts across the U.S. and Caribbean, deploying strategic value-add tools that allow Independent Resorts to increase revenues across multiple channels. In addition, we service over 1,000,000 travelers a year with a hyper-focus on the owner and guest experience and the creation of long-term relationships. CapitalVacations.com

Media Contact
Alli Beane
Capital Vacations
+1 202-997-3083
abeane@capitalvacations.com

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