Capital Vacations® Announces New Company Purpose

Myrtle Beach, SC -- June 22, 2023 – Capital Vacations, the leading provider of management services, travel products, and curator of long-term vacation memberships for independent resorts, recently announced a new company purpose along with the brand refresh of VRI Resorts (VRI) and Trading Places International (TPI).

With the adoption of the new purpose, all associates will be united under a shared brand identity and clear company purpose: Travel. Gather. Smile. Repeat.

This new purpose will help guide our strategic decision-making and shape our corporate culture as we continue to grow and evolve. By focusing on our company’s purpose, promise, vision, and values, we’re providing our team with the tools to thrive.

— Jason Shroff, Capital Vacations CEO