A Smarter Way to Travel: Why More Families Are Turning to Vacation Ownership
Offering Value, Flexibility, and Consistent Getaways for a New Generation of Travelers
“Modern families want vacation destination options.”
— Travis Bary, Co-President of Capital Vacations
MYRTLE BEACH, SC, UNITED STATES, July 7, 2025 — As more families prioritize meaningful, consistent travel experiences, vacation ownership is experiencing renewed momentum—especially among Millennials and Gen X. According to the 2025 ARDA State of the Vacation Timeshare Industry report, the U.S. vacation ownership community has grown to over 10 million owner families, with more than 53% of new purchasers representing these younger generations.
Capital Vacations, a leading name in vacation ownership and resort management, is seeing this trend firsthand as families seek dependable, flexible ways to create lasting memories while managing costs.
Why Families Are Choosing Vacation Ownership:
- Predictable Value – Amid rising hotel prices and fluctuating travel expenses, vacation ownership offers long-term savings and consistent accommodation quality.
- Flexible Travel Choices – With access to a diverse portfolio of destinations, members can tailor each trip to suit changing needs and preferences.
- Built for Connection – Ownership encourages families to carve out dedicated time to reconnect and recharge.
“Vacation ownership is more than just a place to stay—it’s a commitment to making time for what matters most,” said Travis Bary, Co-President of Capital Vacations. “Families today are looking for smarter ways to travel, and our model delivers both value and flexibility.”
Through Capital Vacations Club, members enjoy the ease of a point-based system, digital booking tools, and the freedom to explore dozens of destinations across the U.S. and beyond—from beach escapes to mountain retreats.
As the subscription economy influences everything from entertainment to groceries, vacation ownership is aligning with this lifestyle shift—offering a structured yet flexible way for families to prioritize travel, year after year.
“At the heart of it, families want experiences they can count on,” added Bary. “With Capital Vacations, we help make those experiences a reality—again and again.”
For more information about Capital Vacations Club and it's expanding collection of premier resorts, visit www.capitalvacations.com or contact our customer service team at 833-233-2335.
Media Contact
Andy Kovan
Capital Vacations
+1 843-251-6415
akovan@capitalvacations.com