From Beaches to Mountains: Vacation Ownership Club Model Built for Variety

From Beaches to Mountains: Vacation Ownership Club Model Built for Variety

Empowering Travelers with Flexible, Personalized Getaways Across Diverse Destinations

“The future of vacation ownership isn’t one-size-fits-all—it’s modular, intuitive, and responsive.”
— Travis Bary, Co-President of Capital Vacations

MYRTLE BEACH, SC, UNITED STATES, July 13, 2025 — As today’s travelers demand more flexibility, variety, and personalization, Capital Vacations is answering the call with a vacation ownership model designed to adapt to every lifestyle. With a robust portfolio of destinations and a points-based system, Capital Vacations Club offers members the freedom to explore the world—on their own terms.

According to the 2025 ARDA State of the Consumer Report, 76% of Gen X vacation ownership prospects prioritize flexibility and variety when considering travel options. Younger generations, including Millennials and Gen Z, are especially drawn to ownership models that allow them to visit new places each year without being locked into the same destination.

A Vacation Ownership Experience Built for Choice:

  • Diverse Destinations – From beaches to mountains, lakes to entertainment hubs, members have access to an extensive collection of resorts.
  • Flexible Usage – Members can customize how and when they travel—whether for quick weekend getaways, longer stays, or multiple trips throughout the year.
  • Expansive Network – With over 200 Capital Vacations resorts and access to 4,300 additional properties through RCI, members enjoy unparalleled variety.

“We’ve built a vacation ownership experience that mirrors how people want to travel today,” said Travis Bary, Co-President of Capital Vacations. “Our flexible points-based model gives members the power to choose their own adventure—without compromising on quality or value.”

Highlights of Capital Vacations’ Destination Network:

  • Beach escapes in Myrtle Beach, SC and Daytona Beach, FL
  • Mountain retreats in Gatlinburg, TN and Banner Elk, NC
  • Classic New England charm in Cape Cod, MA
  • Entertainment hotspots like Branson, MO and Orlando, FL
  • Serene lakeside stays in Breezy Point, MN
  • Island getaways in St. Thomas, US Virgin Islands

With the ability to split points across multiple trips, upgrade accommodations, or plan spontaneous getaways, Capital Vacations Club members enjoy both the structure of ownership and the freedom of choice.

“As the next generation of travelers steps into vacation ownership, we’re evolving with them,” added Bary. “Our mission is to create a model that is as dynamic and diverse as the people we serve.”

With interest growing across all age groups, Capital Vacations continues to lead the way—offering a smarter, more adaptable approach to travel for families, couples, and solo adventurers alike.

For more information about Capital Vacations Club and it's expanding collection of premier resorts, visit www.capitalvacations.com or contact our customer service team at 833-233-2335.

Media Contact

Andy Kovan
Capital Vacations
+1 843-251-6415
akovan@capitalvacations.com

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