Subscription Mindset Meets Wanderlust
Appealing to Gen Z and Millennials Through Flexibility, Value, and Digital Ease
“Gen Z and Millennials are leading a revolution in how we consume everything—including travel.”
- Travis Bary, Co-President of Capital Vacations
MYRTLE BEACH, SC, UNITED STATES, June 30, 2025 — As younger generations redefine how they engage with the world—from streaming entertainment to meal delivery—Capital Vacations is aligning vacation ownership with today’s most popular consumer model: the subscription mindset.
According to the 2025 ARDA State of the Vacation Ownership Industry report, more than 60% of new vacation owners are under the age of 40. These travelers aren’t just booking trips—they’re seeking access, personalization, and value. Capital Vacations meets this demand with a modernized, tech-forward approach to ownership that mirrors the flexibility of the services younger consumers already trust.
Vacation Ownership That Feels Like a Subscription:
- Flexible, Point-Based Travel – Members choose when, where, and how they travel, with no rigid schedules or one-size-fits-all bookings.
- Digital Convenience – From browsing to booking, the Member Portal makes trip planning seamless—right from your phone or laptop.
- Transparent Value – Predictable costs and consistent quality remove the guesswork from vacation planning.
“Ownership used to be about commitment,” said Travis Bary, Co-President at Capital Vacations. “Now, it’s about choice. Our members want the freedom to travel how they want, without sacrificing value or reliability.”
For Millennials and Gen Z travelers facing rising hotel rates and chaotic booking platforms, Capital Vacations offers a smarter alternative. It’s an intuitive, streamlined experience that brings together the flexibility of subscription services with the joy of discovering new destinations.
With a growing network of resorts across the U.S. and the Caribbean, Capital Vacations Club makes it easy for members to enjoy spontaneous getaways, family reunions, or solo adventures—all with confidence and clarity.
“We’ve designed our experience to reflect the lifestyle of today’s traveler,” added Travis Bary. “Vacation ownership can be as flexible and rewarding as the digital services younger generations already love—it’s just waiting to be rediscovered.”
For more information about Capital Vacations Club and it's expanding collection of premier resorts, visit www.capitalvacations.com or contact our customer service team at 833-233-2335.
Media Contact
Andy Kovan
Capital Vacations
+1 843-251-6415
akovan@capitalvacations.com